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Workplace
Workplace is a commercial contemporary art gallery based in London and Gateshead. Workplace support under-represented and emerging artists with a commitment of raising the profile of artists outside of London onto the UK art scene.

Everything were commissioned to create brand architecture for both Workplace Gallery and the recently formed charity Workplace Foundation, which was set up to further support North East artists in developing meaningful careers.

We began by using the original logo as a starting point as the Directors felt that the logo was still relevant as it was widely recognised, however it needed a refresh.

We redrew the typeface to create something that felt modern and reinvigorated but that was still in touch with the gallery’s origins and DIY ethos. 

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The design styling uses a stripped back mono colour palette in all materials keeping its high-end feel, whereas for Workplace Foundation we created many logo variants all based around the newly drawn typeface. These bold and innovative variations reflect the diversity and creativity of the foundation’s artists and programming. 

A fresh and vibrant colour palette was introduced to show a clear differentiation between the commercial gallery and charitable foundation. This was used on key marketing materials including a ‘Become a Patron’ pack which was used to attract philanthropists in the arts to support the foundation.

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Since its inception Workplace Foundation has been hugely successful in supporting and developing the careers of many young artists.

Workplace Foundation are set to continue their excellent work having recently secured a number of high profile Founding Patrons that include Sir Antony Gormley and Doris Lockhart Saatchi.

For more information go to workplacegallery.co.uk or workplacefoundation.art