Everything empowers future leaders
University of Sunderland’s Higher and Degree Apprenticeships transform business performance by teaching high level skills. Everything created an overarching brand package and marketing campaign for Higher and Degree Apprenticeships that worked to successfully engage employers and enthuse apprentices.

Engaging with innovative employers
A second stage was the delivery of a multi-channel PR and advertising campaign where messaging was further developed for a diverse range of business audiences. Campaign messaging was of key importance to further enthuse the audience of the practical benefits of partnering with University of Sunderland but also engaged them emotionally. The campaign was successful in positioning the University of Sunderland as a leading authority on higher and degree apprenticeships.