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Rape Crisis Tyneside & Northumberland

Rape Crisis Tyneside & Northumberland provide free, safe and professional support for women and girls who have experienced sexual violence. Everything helped Rape Crisis Tyneside & Northumberland go through a period of change by adjusting the brand identity, redefining the brand values and aligning them with a strategic marketing focus.

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Particular care was taken to stay true to the sensitive nature of the subject and present Rape Crisis Tyneside & Northumberland in a warm yet impactful way. We defined a new visual style, refreshing the identity to create a new colour palette while employing stronger, more effective messaging.

We created the brand identity, brand guidelines, iconography and various printed materials with an overall feel that conveyed trust and became a haven of protection and reassurance that reveals an organisation that is professional and supportive. The arc-like roof reaches over the type as a symbolic device to demonstrate these qualities.

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“I thoroughly enjoyed working with Everything. The briefing process was comprehensive yet efficient and they both really took the time to understand the organisation and the sensitivity of the messages and audience. They produced creative that was completely different to what the charity was used to, but it was welcomed and unanimously approved by the key stakeholders. I would not hesitate to work with them again in the future.”

Laura Rothwell, Rape Crisis Tyneside and Northumberland Marketing Consultant