Where business meets innovation
Hope Street Xchange is University of Sunderland’s contemporary workspace for a new community of innovation led businesses. Everything produced the full brand package and dynamic, scalable visual personality for Hope Street Xchange.

The colour palette and gradients used incorporate a colour for each floor, giving every level of the building its own personality and sense of identity. Brand guidelines where created to ensure brand consistency and coherence which fostered excitement and encouraged ownership of the brand along with tone of voice and marketing materials.

A contemporary and unique wayfinding system was applied throughout the building where bespoke iconography was created. Each floor used one of the seven colours from the logo.