Where business meets innovation
Hope Street Xchange is University of Sunderland’s contemporary workspace for a new community of innovation led businesses. Everything produced the full brand package and dynamic, scalable visual personality for Hope Street Xchange.
An overarching brand identity was created which had a direct and harmonious relationship with the shapes and aesthetics of Hope Street Xchange’s compelling architecture. An ever evolving infinity marque uniquely utilises the ‘X’ from the brand name to create a bold and forward-thinking identity that is fluid, energetic and powerful.