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Hope Street Xchange

Hope Street Xchange is University of Sunderland’s contemporary workspace for a new community of innovation led businesses. Everything produced the full brand package and dynamic, scalable visual personality for Hope Street Xchange.

An overarching brand identity was created which had a direct and harmonious relationship with the shapes and aesthetics of Hope Street Xchange’s compelling architecture. An ever evolving infinity marque uniquely utilises the ‘X’ from the brand name to create a bold and forward-thinking identity that is fluid, energetic and powerful.

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The colour palette and gradients used incorporate a bespoke colour for each floor, giving every level of the building its own personality and sense of identity. Brand guidelines where created to ensure brand consistency and coherence which fostered excitement and encouraged ownership of the brand.

A tone of voice was developed which actively embodied the ethos, mission and vision of Hope Street Xchange: To become an inspiring and pioneering hub for enterprise and innovation. Applied to a broad range of tailored marketing materials, the powerful and evocative messaging successfully positioned Hope Street Xchange as a leading authority to attract, support and engage with a wide ranging audience that included local, national and even global businesses.

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“We really enjoyed working with Everything, they really made the brand something special which people regularly comment on. It’s given us a lot of confidence to sell the building.”

Rebecca Robinson, Facilities Manager, University of Sunderland

Contributors
Photography: Mark Slater
Website build: Will Seabrook and Dan Nisbet

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