Building digital skills to end homelessness
Get Digital Scotland is a brand new digital inclusion programme resourcing the digital capability of Scotland’s homelessness sector. Get Digital Scotland offers training, support and tools to improve quality of life for those involved in homelessness, whether staff, service users or volunteers.

Everything were delighted to collaborate with Streetwork and Simon Community Scotland to create a strong brand proposition for their then unnamed digital inclusion project which was still in its infancy.

Building skills together
The foundation of the brand identity is a series of diverse and vibrant ‘building blocks’. These symbolically represent the community of Scotland’s homelessness sector in ‘building skills together’ with the ultimate goal of ending homelessness. The identity utilises strong typography and a bold palette of colours which can be applied flexibly so the brand can be used creatively and flexibly in a broad range of situations.

An illustrative style was created to further define and enhance the vision and values of Get Digital. Hands and objects are used alongside tailored messaging to create a visual language that encourages the audience to get involved, take ownership and ‘grab the tools to succeed’.

The website further enhanced the energy and purpose of the pioneering digital inclusion programme. The site functions as a key resource for Get Digital Scotland that signposts the strategic aims and vision for the project and encourages visitors to get involved and take action while still being accessible and user friendly.

To view the website go to getdigitalscotland.org