First Choice by University of Sunderland
First Choice is a progression scheme designed to build relationships between Year 12 and 13 pupils, teachers and the University of Sunderland. The aim of the scheme is that students who take part will feel better equipped with the skills needed to successfully join the university.

Everything were commissioned to create a new and energetic brand response that targets Secondary School pupils to get involved in the project. A hands-on and approachable design style was created using handwritten typography and emotive messaging which is direct and encourages action.

The playful and energetic styling, when combined with photography creates a brand that feels aspirational, exciting and fun. This successfully helped enthuse the audience in signing up to the scheme with the promise of a rich and memorable taster of university life.

Portfolio photography: Mark Slater