Everything strives to end child poverty
Children North East are one of the country’s leading children’s charities, having worked tirelessly to tackle child poverty for over 125 years.

The Children North East rebrand better encapsulates the charity’s drive and purpose that every child in the region grows up to be healthy and happy.

Celebrating Hope
The original illustration of a girl called Hope was designed by Lorraine Hindson back in the 1980’s when she was only six years old. We updated Hope to be to be clearer and more legible and placed her in a protective ‘C’ which symbolically shelters and supports all children in the North East.

Hope for Christmas
We continued our long-standing collaboration with Children North East to create a Christmas fundraising campaign. Based around the concept of changing donor behaviour to give cash rather than gifts, the bespoke campaign has raised over £27,000 to date.