Because growing up can be hard
Children North East approached Everything to refresh the brand identity to include the strapline, ‘Because growing up can be hard’. The identity was designed to better encapsulate the charity’s drive and purpose, whose mission is that every child in the region grows up to be healthy and happy.
The original illustration of a girl called Hope, was designed by Lorraine Hindson back in the 1980’s when she was only six years old. We updated Hope to be to be clearer and more legible and placed her in a protective ‘C’ which symbolically shelters and supports all children in the North East.