Because growing up can be hard
Children North East approached Everything in April 2018, with the challenge of incorporating a new strapline into their current identity. After several discussions it was apparent that the previous identity wasn’t working as well as it could.
Looking to solve this, we began by refreshing the brand identity to include the strapline, ‘Because growing up can be hard’. The identity was designed to better encapsulate the charity’s drive and purpose, whose mission is that every child in the region grows up to be healthy and happy.