Everything saves endangered species
Chester Zoo is the largest zoo in the country and the most popular paid tourist attraction outside of London. Everything has a long-standing working relationship with Chester Zoo where we have implemented the brand styling throughout the zoo and created several campaigns to help save endangered species across the world.

Putting conservation at the forefront
A more detailed species illustration style was created, highlighting specific anatomical features and adaptations. This more sophisticated style not only allowed audiences of all ages to clearly distinguish and compare different species, but it also meant we could show visitors specific animal behaviours where photography was not available or suitable.

In 2018 Chester Zoo recorded 1,896,401 visits: a 12% increase on the previous year which is the highest number of annual visitors in the attraction’s 85-year history.