Chester Zoo Palm Oil Challenge

The Chester Zoo Palm Oil Challenge aims to raise awareness of the issues surrounding the dangers of palm oil and the threats facing the forests and wildlife in South East Asia. Everything were commissioned to produce a set of Palm Oil Learning Resources that would be aimed at 3-19 year olds. We produced a series of animations that discussed the numerous stages of the supply chain of palm oil.

The audience for Chester Zoo Palm Oil Challenge were challenged to question their choices as consumers and how their choices could have a huge effect on the rest of the supply chain. Using an illustrative style that is consistent to the Chester Zoo brand, we visually discussed what happens in each stage of the process. The complex themes and issues were presented in an appealing and easy to understand way, while paying particular attention to the pacing to keep the audience’s attention.

In collaboration with Chester Zoo, Everything worked to create a campaign around the Chester Zoo Palm Oil Challenge to raise awareness of issues around palm oil. A creative concept was generated which included extensive signage within the zoo, printed materials for external communication and shareable social media graphics. Concepts were based around a bespoke illustration style, which we developed extensively from the existing Chester Zoo brand. This multi-channel, multi-format strategy ensured diverse coverage of the cause delivered to a broad range of audiences.

For more information on the Palm Oil Challenge and how you can get involved, go to chesterzoo.org/support-us/palm-oil

“Everything are great to work with! They are creative and completely understood our brand, which is really important to us. They created a suite of infographics, signage, printed materials and videos for our Palm Oil Challenge conservation campaign that enabled us to share a complex, but important, message. It was a lovely piece of work, which our audiences really engaged with, we were really happy with it.”

Anna Barker — Marketing Officer, Chester Zoo

Contributors
Animation: Gemma Davison