Chester Zoo interpretation materials

Chester Zoo is the largest zoo in the country and the most popular paid tourist attraction outside of London. Everything has a long standing working relationship with Chester Zoo where we have implemented the brand styling throughout the zoo, working on many interpretation materials in the process.

Everything were commissioned to produce a zoo-wide range of learning and interpretation graphics for Chester Zoo, taking into account the very distinctive brand, learning and interpretation signage was produced to educate the general public in a unique way.

We extensively developed a new illustration style for Chester Zoo species, making them more detailed so we were able to highlight more specific anatomical features and adaptations.

This more sophisticated illustrative style not only allowed audiences of all ages to clearly distinguish and compare different species, it also meant we could show visitors specific animal behaviours where photography was not available or suitable.

When presented in situ, the interpretation graphics offered a varied and appealing means of information-giving which was successful in educating, informing and entertaining a cross-generational audience.

Contributors
Animation: Lauren Bennett