Voice are an inclusive and supportive international community of innovators, collaborators, and researchers, united to improve the future of ageing. Voice required a rebrand that was representative of their mission, drive, and goals as world-leaders in inspiring a better tomorrow.

By focussing on the relationships between audiences we created a brand identity that utilised a speech mark accent in the logo to represent the start of a conversation and the rich dialogue created by Voice.



Multi-tiered messaging ensured that Voice were able to communicate dynamically in a highly tailored way to their differing audience types. Throughout the brand we celebrated the value of people’s experiences by utilising imagery that accurately represented Voice’s diverse community.

Voice launched the brand to great acclaim from their global community. Coinciding with the launch of a refreshed digital presence, the rebrand represents an exciting new era to reach an even wider audience for their already life-changing work.

Thanks to Newcastle University and National Innovation Centre Ageing’s Voice team.

Headshot photography by Christopher Owens.