Rape Crisis Tyneside and Northumberland provide support for women and girls over 13 who have experienced any form of sexual violence at any time in their lives. The organisation has been rallying against sexual violence and advocating for women in Tyneside and Northumberland for over 45 years.
Everything helped Rape Crisis go through a period of change by adjusting the brand identity, redefining the brand values and aligning them with a strategic marketing focus. Particular care was taken to stay true to the sensitive nature of the subject and present Rape Crisis Tyneside and Northumberland in a warm yet impactful way. The arc-like roof in the identity reaches over the type as a symbolic device to demonstrate the supportive, and protective nature of the organisation. We also defined a new visual style, a refreshed new colour palette and introduced stronger, more effective messaging.