Newcastle School for Boys is a new, forward-thinking school with traditional values. As a leading independent school for boys since 2005, the school is a unique and exciting proposition for parents and children; a boys school that isn’t old school which provides an unrivalled education for its pupils.

Everything worked with Newcastle School for Boys’ Marketing Manager to create a multi-channel advertising campaign to promote the schools upcoming taster days. The campaign utilised a range of out of home advertising formats in key locations, social media and print media.

A creative concept was employed that celebrates all of the characterful individuals who attend the school to learn, grow and become young men of character.