Get Digital Scotland is a ground-breaking digital inclusion initiative aimed at strengthening the digital capabilities within Scotland’s homelessness sector by giving people experiencing homelessness access to the digital world.
The brand identity consists of ‘building blocks’ which symbolise the collaborative efforts of Scotland’s homelessness community, united in their mission to ‘build skills together’ with the goal of eradicating homelessness.
The visual language combines illustrated hands and objects, thoughtfully paired with tailored messaging, to create a powerful narrative. It is an invitation for audiences to actively engage, take ownership, and ‘grab the tools for success’.