Friendkit is a ground-breaking toolkit and training resource which empowers people with learning disabilities to forge and maintain new friendships. Everything collaborated with Friends Action to craft the Friendkit brand identity, encompassing a range of training programmes, a user-friendly website, thoughtfully designed packaging, and an immersive board game.
Our journey began with extensive research, leading us to a pivotal insight: that incorporating a human touch into the brand would be instrumental in helping people form meaningful relationships. As a result, we introduced four endearing brand mascots who serve as the heart-warming ambassadors of Friendkit. These mascots embody the qualities found in strong friendships: they’re fun, mischievous, charming, friendly, and always supportive.